My Convictions & Confessions

Tuesday, March 24, 2009

Why people willing to pay for Branded Stuff!!?

The reason why LV bags are LV bags and people are willing to pay a high price to buy them even though the looks of it is simple and normal is because of their QUALITY. The kind of leather and skin they use and minimum requirement of material they use to make the bag are of top QUALITY.

In order to be what they are, they have to pass a series of test and ISO procedure. So there is a STANDARD to meet. If the bag can't meet the STANDARD, means that they are rejected (of course we dont reject people in the kingdom, we call it disqualify. LOL).

God spoke to me in regards to my Zone level. I want my people to be BRANDED! (By fire) As much as we look so normal and simple, crazy and loud and irritating at times, but people out in the world when they looked at us, they must say of us, "These guys are not cheap stuff or fake or superficial. They are BRANDED! Got SUBSTANCES and QUALITY!"

Before we can be under the category of QUALITY and BRANDED, we must first meet the STANDARDS which is all in the word of God and also our daily living.

If we want the world to begin to see 'Church' differently in Singapore, there must be STANDARDS & QUALITY. Excellence! =)

Most of these points are mainly from personal point of view through what God spoke me through the conference. Hopefully it can encourage and challenge you to expect great things in this new thing God is doing.

2 comments:

Anonymous said...

I think besides quality and standards, it's also about brand recognition.

People recognise LV, BMW, Apple the moment they see them.

So if you wanna build a brand, build the recognition.

So that when they see young people "branded" Generations Zone 4, they'll know it's good stuff. (:

TL

Jason Chua said...

Good point! Thanks! =)